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This Corporate Battle For the Cable News Network Highlights How Broken US Media Now Is.

This past Thursday night, while unconfirmed reports spread about the Brown University gunman, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.

Although the network is hardly a impeccable news source, her statement resonated for numerous observers. It stands as one of the outlets where there exists grounded and largely dependable reporting – particularly during fast-moving events such as the one unfolding in the vicinity of a New Hampshire storage facility.

A Vulnerable State During a Business Battle

Yet CNN, now 45 years old, finds itself in a precarious state as two huge media empires battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-risk game of business acquisition, instead of as a question of what serves the news-consuming public.

“This represents another instance of the profound systemic issues with origins in many years of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It is often framed as a financial tale with powerful individuals as the protagonists, but there is hardly any discussion of the public interest,” Pickard explained.

The Additional Factor: Political Influence

The CNN scenario is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his chief “fake news” adversary.

Recall the cries of “CNN sucks!” at Trump's rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is part of why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

Trump has reason to like that bidder more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.

An Outcome of Further Uncertainty

Significantly, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. This might be a welcome development to many at the network, but it’s not exactly a safe harbor. That structure could position CNN for another sale. There is no finish line.

If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should disallow both deals.

“Either merger would be harmful to the country, and both should be opposed by the government,” Wu stated.

The Core Challenge and a Way Ahead

Whatever happens with this particular battle, the underlying crisis persists.

“Our current system is a very structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can address it.

Is this likely in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is highly improbable now, but that should not imply it will never happen.

Policies that support independent news organizations, reinforce local journalism, subsidize public media, and outlaw the concentration of media power in a handful of hands are within reach – they are vital for a healthy democracy.

Regarding media ownership, bigger isn’t better. And news organizations such as CNN must not be tools in the newest acquisition battle.

SN
Written by

Sandra Nelson

Eleanor is a royal historian and journalist with over a decade of experience covering European monarchies.

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